Privacy Policy

Effective Date: 06/13/2026

Welcome to ShellyFlex.com ("we," "our," or "us"). Your privacy matters to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, online training programs, partner-gym programs, and retreats. It also describes the assumption of risk that applies to physical training activities.

By using our website or participating in our programs, you agree to this Privacy Policy and to the Assumption of Risk and Limitation of Liability terms in Section 11.

1. Information We Collect

a. Information You Provide

When you interact with our site or services, we may collect:

Name

Email address

Phone number

Billing and payment details

Health or injury disclosures relevant to participation in training or retreats

Emergency contact information (for in-person retreats or partner-gym programs)

Social media handles, if voluntarily provided

Information you provide about a participant for whom you are a parent or legal guardian

Health and injury information is treated as sensitive personal information. We collect it only with your consent and use it only to support safe participation in our programs.

b. Information We Collect Automatically

When you use our website, we may collect:

IP address

Browser type and version

Device information

Pages visited and actions taken on our site

Cookies and analytics data

c. Information From Partner Gyms and Organizations

When you participate in a ShellyFLEX program through a partner cheer gym, studio, or organization, that organization may provide us with information needed to deliver the program, such as participant names, ages, and relevant health or injury information. In these cases, the partner organization is responsible for obtaining any consents required from participants and, where applicable, their parents or guardians.

2. How We Use Your Information

We use your information to:

Provide and personalize training programs

Support participant safety and tailor activity to disclosed health or injury conditions

Process payments and manage program and retreat bookings

Send confirmations, updates, and support communications

Improve website performance and user experience

Send marketing communications, only with your consent, which you may withdraw at any time

Comply with legal obligations and enforce our terms

We process your information where we have a lawful basis to do so, including your consent, the performance of a contract with you, our legitimate business interests, and compliance with legal obligations.

3. How We Share Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

We may share your information with:

Service providers that support our operations, such as payment processors, email and hosting services, and analytics providers, under agreements that limit their use of the information to providing those services

Partner gyms, studios, and organizations through which you participate in a program, only as necessary to deliver that program

Retreat partners, such as accommodations or studios, only as necessary and with your knowledge

Legal authorities, when required by law, legal process, or to protect our rights, safety, or property, or the safety of others

A successor entity, in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy

4. Data Retention

We keep personal information only as long as needed for the purposes described in this policy, to comply with legal, tax, and accounting obligations, and to resolve disputes and enforce agreements. Health and injury disclosures are retained only as long as relevant to your participation, unless a longer period is required for legal or liability reasons. When information is no longer needed, we delete or de-identify it.

5. Data Storage and Security

We use industry-standard measures to protect your information, including encryption, secure payment gateways, and limited-access policies. No system is fully secure, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you and any authorities as required by applicable law.

6. Cookies and Tracking

We use cookies and similar tools to:

Remember your preferences

Analyze site traffic through tools such as Google Analytics

Improve user experience

You can disable cookies in your browser settings, though some features of our site may not function properly as a result.

7. Your Privacy Rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you

Request correction or deletion of your information

Withdraw consent for marketing

Limit the use of sensitive personal information

Opt out of any sale or sharing of personal information (we do not sell or share for advertising)

Request a portable copy of your information

Be free from discrimination for exercising these rights

File a complaint with a data protection authority

To exercise any of these rights, email us at [email protected]. We will verify your request before responding and will not discriminate against you for making one. If you reside in the European Economic Area, the United Kingdom, or California, additional rights under the GDPR, UK GDPR, or CCPA/CPRA may apply.

8. International Users and Data Transfers

We operate from outside the United States, and our service providers may be located in various countries. If you access our services from outside the country where our data is processed, your information may be transferred to and processed in jurisdictions with different data protection laws. Where required, we use appropriate safeguards for such transfers.

9. Third-Party Links

Our website may link to third-party services, such as social media platforms or booking platforms. We are not responsible for their privacy practices. Please review their policies independently.

10. Children's Privacy

Our website and direct online services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website.

Children under 13 may participate in ShellyFLEX training programs only with the verifiable consent of a parent or legal guardian. In most cases, children participate through a partner cheer gym, studio, or organization, or are enrolled by a parent or guardian. In those cases:

The parent, guardian, or partner organization is responsible for obtaining and providing any required consent before a child participates.

We collect only the information needed to deliver the program safely, such as the child's name, age, and relevant health or injury information.

A parent or guardian may review the personal information we hold about their child, request its deletion, and refuse to permit further collection or use, by contacting [email protected].

If you believe we have collected information from a child under 13 without the required parental consent, contact us at [email protected] and we will delete it.

11. Assumption of Risk and Limitation of Liability

Participation in flexibility, handstand, cheer, and related physical training carries an inherent risk of injury. By participating in any ShellyFLEX program, whether online or in person, you acknowledge and agree to the following:

Assumption of risk. You understand that physical training involves risks including, without limitation, muscle strain, sprains, falls, and other injury, and you voluntarily assume all such risks.

Medical clearance. You confirm that you are physically able to participate and have consulted a physician if you have any condition that could be affected by physical activity. ShellyFLEX does not provide medical advice.

Your environment. For online programs, you are responsible for your training space, equipment, and, where appropriate, qualified supervision. ShellyFLEX cannot observe or control your physical environment.

Release. To the fullest extent permitted by law, you release ShellyFLEX and its owners, employees, and contractors from liability for any injury, loss, or damage arising from your participation, except where caused by our gross negligence or willful misconduct.

On behalf of minors. A parent or legal guardian who enrolls a minor accepts these terms on the minor's behalf and assumes these risks for the minor.

Limitation. To the fullest extent permitted by law, our total liability arising from your use of our services will not exceed the amount you paid us for the program giving rise to the claim.

This section is a summary. For in-person retreats and partner-gym programs, a separate signed waiver and release of liability may also apply, and where there is a conflict, the signed waiver controls.

12. Governing Law

This Privacy Policy and any dispute arising from it or from your participation in our programs are governed by the laws of the jurisdiction in which ShellyFLEX operates, without regard to conflict-of-law principles, except where applicable consumer or data protection law requires otherwise.

13. Policy Updates

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" above and, if changes are significant, notify users.

14. Contact Us

Questions about this policy or your information can be sent to:

Email: [email protected]